Published: 26 Nov 2013 10:20 GMT+01:00
Updated: 26 Nov 2013 10:20 GMT+01:00
As if Silvio
Berlusconi wasn't having a tough enough week - denied a presidential pardon for
a tax conviction and now facing a vote that could see him ousted from
parliament - now the Danes have come up with a fruit juice slogan mocking
Italy's former prime minister.
Danish smoothie company Froosh
has released a drink which supposedly has “more immunity than Berlusconi” - a
quip at the billionaire’s ability to survive numerous criminal proceedings.
Berlusconi’s first definitive conviction came in August when he was found
guilty of tax fraud - a crime that might see him kicked out of parliament for
the first time in 20 years.
The orange and mango smoothie
was released in Scandinavia last week and photos of the label were soon
circulated on social media.
“Even marketing is mocking
Italy, where ridiculousness never ends,” said one Twitter user, while other
comments ranged from “I love DK” to “shame”.
Brendan Harris, managing
director of Froosh, told The Local the label was intended to be “light-hearted”
rather than a political statement.
“It wasn’t meant to be a
criticism of Berlusconi; it’s about the long-running saga over whether the
former prime minister should have immunity,” Harris said.
“Berlusconi is famous all over
Europe. The principle reason for the label wasn’t because of Berlusconi, but
because at this time of year we’re always taking about the need to get more
vitamins and so tend to talk about immunity on the labels. I thought it was
cheeky and funny,” he told The Local.
Since the smoothie went on
sale Harris said the company has received dozens of requests from Italian cafe
owners and wholesalers requesting to order Froosh products. “Seems our 'more
immunity than berlusconi' label made us italy's fav smoothie in 1 day,” the
company tweeted yesterday.
The fruity news coincided with
rumours that Berlusconi could be offered an escape plan by Russian President
Vladimir Putin, who met with the former prime minister for dinner on Monday
night. But Berlusconi hotly denied that he would flee Italy or take up a
diplomatic post with the Russian government if ousted from parliament on
Wednesday.
“My appointment as a Russian
ambassador is a possibility I have never considered,” Berlusconi said in a
tweet.
After being denied a pardon by
President Giorgio Napolitano, Berlusconi on Monday requested a review of his
tax fraud trial and said he had new evidence which "completely undermines
the basis" of the case.